How to Add Coupons to WordPress Products: 5 best Step-by-Step Guide

Adding coupons to your WordPress products, especially if you’re using WooCommerce, can be a great way to attract customers and increase sales. Coupons offer an easy way to provide discounts or special deals to your customers. Whether you’re offering a percentage off, a fixed amount, or free shipping, adding coupons to your WordPress store is a simple and effective marketing tool. In this guide, we’ll walk you through how to add and manage coupons in your WooCommerce store.

Table of Facts and Figures

Coupon Type	Discount Type	Requirements	Best For
Percentage Discount	Discount as a %	Set a percentage discount for specific products	Sales promotions, limited-time offers
Fixed Cart Discount	Discount as a fixed amount	Apply a fixed value discount to the whole cart	Storewide discounts
Fixed Product Discount	Discount as a fixed amount	Discount applies to a specific product	Product-specific promotions
Free Shipping	Free shipping	Offer free shipping with coupon	Free shipping deals

Method 1: Using WooCommerce Coupons

How to Add a Coupon in WooCommerce

WooCommerce, the most popular eCommerce plugin for WordPress, comes with a built-in coupon feature. You don’t need any extra plugins for basic coupon functionality, making it easy to add discounts directly from the dashboard.

Steps to Add a Coupon in WooCommerce

1. Go to Your WordPress Dashboard.

2. Navigate to WooCommerce > Coupons.

3. Click on “Add Coupon.”

4. Enter a Coupon Code. This is the code that customers will use to redeem the offer. It can be anything you like, such as “DISCOUNT10” or “SPRINGSALE.”

5. Set the Coupon Type. You can choose between:
   • Percentage Discount: A discount percentage off the total or product price.

   • Fixed Cart Discount: A fixed amount off the entire cart.

   • Fixed Product Discount: A fixed discount for specific products.

6. Set Coupon Amount. Enter the amount or percentage for the discount.

7. Add Usage Restrictions. (Optional) You can restrict the coupon by:
   • Minimum or maximum spend

   • Allowed product categories

   • Specific products or excluding certain products

8. Set Usage Limits. (Optional) You can set a usage limit, such as:
   • Usage limit per coupon

   • Usage limit per user

9. Publish the Coupon. Once you’re done setting the conditions, click “Publish” to make the coupon live.

Method 2: Using a Coupon Plugin

Using a Plugin for Advanced Coupon Features

While WooCommerce’s built-in coupon functionality is enough for basic discounts, some store owners may need more advanced options. Plugins like WooCommerce Smart Coupons or Coupon Creator provide enhanced features such as automatic coupon generation, bulk coupon uploads, and more.

How to Add a Coupon Using a Plugin

1. Install the Coupon Plugin.
   • Go to Plugins > Add New.

   • Search for a coupon plugin such as “WooCommerce Smart Coupons” or “Coupon Creator.”

   • Install and activate the plugin.

2. Create a Coupon Using the Plugin’s Interface.
   • Once the plugin is active, navigate to the plugin’s coupon creation page (usually found in the WooCommerce or settings menu).

   • Follow the plugin’s steps to create your coupon with additional features such as auto-generation, bulk import, or even gift cards.

3. Set Advanced Features.
   • Many coupon plugins offer advanced options, including:
     • Multiple coupon types: Create gift certificates, free shipping, etc.

     • Automatic discounts: Apply coupons automatically based on customer behavior.

4. Publish the Coupon. After setting the coupon details, save and publish it.

Method 3: Adding a Coupon via Discount Rules for WooCommerce

Use Discount Rules for WooCommerce for Complex Discounts

If you need complex discount rules such as Buy One Get One (BOGO), category-based discounts, or dynamic pricing, the Discount Rules for WooCommerce plugin is a great solution. This plugin allows you to create various types of coupons with advanced features.

Steps to Add a Coupon with Discount Rules for WooCommerce

1. Install and Activate the Plugin.
   • Go to Plugins > Add New, search for Discount Rules for WooCommerce, and install the plugin.

2. Go to the Plugin Settings.
   • Navigate to WooCommerce > Discount Rules to start creating rules for your coupons.

3. Create a New Discount Rule.
   • Click on “Add New Rule” and choose the type of discount rule you want to create (e.g., percentage, fixed price, BOGO).

4. Set Conditions and Restrictions.
   • Choose the product categories, user roles, or products eligible for the coupon.

5. Set the Discount Amount and Limitations.
   • Define the discount amount, maximum usage, and the conditions under which the coupon is applied.

6. Publish the Rule.
   • Once you’re done, save and publish the discount rule.

Conclusion

Adding coupons to your WordPress store is a great way to boost sales and engage your customers. Whether you’re using the built-in WooCommerce feature, a plugin, or advanced discount rules, there are plenty of ways to create and apply coupons to your products. By following these methods, you can easily implement discounts, encourage purchases, and increase customer loyalty. Remember to track the performance of your coupons and make adjustments as needed to maximize their effectiveness.

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FAQs

What types of coupons can I create in WooCommerce?

You can create percentage discounts, fixed cart discounts, and fixed product discounts. Additionally, you can offer free shipping or storewide discounts.

How can I restrict my WooCommerce coupon usage?

You can restrict coupon usage based on factors like minimum spend, product categories, or specific products. You can also limit usage per user or per coupon.

Can I create a Buy One Get One coupon in WooCommerce?

Yes, using the Discount Rules for WooCommerce plugin, you can easily create BOGO (Buy One Get One) deals and other advanced discount types.

Can I use a coupon plugin for more complex discounts?

Yes, plugins like WooCommerce Smart Coupons or Discount Rules for WooCommerce provide advanced coupon features like bulk coupon imports, automatic application, and more complex discount rules.

How do I add coupons to my WordPress store?

You can add coupons in WooCommerce via WooCommerce > Coupons. Alternatively, you can use plugins for more advanced features or manage complex discount rules.